Anytime someone reaches a big 60, it requires them receiving lots of cards reminding them of their age. Like they don't already remember... Most of the, 'Hey you're 60' cards are similar and make comments about them being over the hill. NobleWorks designed a uniquely different approach with their, 'You are 60 and have your whole life ahead of you', funny 'Bitch' card. We want them to know that they have their whole life ahead of them to look forward to. After all, they've already been there, done that, and experienced enough to know what they should and shouldn't do again. So the rest of their life should be all fun and games. And it won't hurt if they are a 'Bitch'.